Dirt Lab Officially Launches — A New Platform Built to Help Detailers Scale

Today marks the official launch of Dirt Lab, a new training platform built specifically for automotive detailers who want to grow their skills, scale their business, and build real systems around their work. The detailing industry has exploded over the past decade. Social media has helped thousands of people discover the trade, but it has […]
Inside The Dirt Lab Guide to Vehicle Biohazard & Odor Remediation — What Detailers Will Actually Learn

Most detailers eventually run into a vehicle that goes far beyond a normal interior detail. A spilled gallon of milk.A severe vomit incident.Rodent infestations.Mold growth.Bodily fluids or biohazard contamination. These situations require a completely different approach than traditional detailing. Unfortunately, most technicians were never taught how to properly handle them. That’s exactly why I wrote […]
How I Started A Detailing Business Knocking On Doors

Every detailing business has a starting point. Mine started knocking on doors. About eight years ago in Grand Rapids, Michigan, I was walking neighborhoods offering car details for about $100 a vehicle. I had some basic tools, very little experience, and a lot of determination. And honestly… it sucked. Most people said no. Work was […]
The 5 Biggest Mistakes New Detailers Make (And How To Avoid Them)

Detailing 101 When people see a successful detailing shop, they usually only see the finished result — the polished cars, the busy schedule, and the steady flow of customers. What they don’t see is the long road it took to get there. When I started Lava GR Auto Detailing in Grand Rapids, Michigan, I didn’t […]
Welcome to DirtLab — The Diary of a Detailer

Intro Every detailing business starts somewhere. For me, it started knocking on doors in Grand Rapids, Michigan, trying to convince people to trust a young detailer who was obsessed with making cars look better than when they left the factory. Eight years ago, Lava GR Auto Detailing began with nothing more than a few tools, […]